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Now showing items 1 - 8 of 8

  • Lessons from Ideation: Where Does User Involvement Lead Us?

    Schweitzer, Fiona   Gassmann, Oliver   Rau, Christiane  

    Firms are increasingly involving users in new product development (NPD). Their product users frequently provide solution information, such as new product ideas. However, these users are often considered a homogeneous group of ordinary users; their individual abilities and the specific input they provide for NPD are not yet well understood. The goal of this paper is to determine whether different types of users are differently predisposed to produce ideas. We derive hypotheses regarding the possible outcome of involving different user types in idea generation tasks from the current literature on customer integration into NPD. In a quasi-experimental setting, we test our assumptions on 93 users, who generate ideas in a smart home context. The results indicate that users' contribution depends on their specific domain knowledge, which is broadly understood as knowledge of a specific area that influences ideation towards solutions in this domain. We distinguish between four types of users: those with high trend awareness, high technical skills, high technical innovativeness, and high ethical reflectiveness. We find that users with high technical skills are more likely to produce ideas that are technically feasible. Trend-aware and technically innovative users produce ideas of greater originality. Ethically reflective users tend to come up with ideas that will have a positive impact on society.
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  • Crowdsourcing: leveraging innovation through online idea competitions

    Schweitzer, Fiona   Buchinger, Walter   Gassmann, Oliver   Obrist, Marianna  

    This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
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    In recent years, the front end of innovation has drawn a great deal of attention as an important driver of new product development (NPD) success. In this study, we analyze the impact of knowledge gathering, project planning, interfunctional collaboration and formalization on the ability to reduce technical and market uncertainties, creativity, and the efficiency of the early stages. 352 Austrian B2B-companies from technology-intensive sectors participated in the study. The results indicate that collaboration quality, formalization of the different phases of the front end and identification of customer-needs are fundamental for front-end performance, while collaboration quantity is less important. Moreover, planning was found to be central for efficiency and did not have a negative impact on creativity. Managerial recommendations from the study include scrutinizing the way in which interfunctional collaboration takes place, increasing customer integration and formalizing the early phases.
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  • To Be or Not to Be in Thrall to the March of Smart Products

    Schweitzer, Fiona   Van den Hende, Ellis A.  

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  • Drivers and Consequences of Narrative Transportation:Understanding the Role of Stories and Domain-Specific Skills in Improving Radically New Products

    Schweitzer, Fiona   Van den Hende, Ellis A.  

    This article investigates the role of transportation in concept tests (i.e., a vivid mental image of a new product concept and the way of using it) for radically new products. Based on transportation literature, the article proposes that concept descriptions in a story format can stimulate transportation. Further, the article builds on the literature on domain-specific skills to propose that technological reflectiveness (i.e., the ability to think about the impact of a technological product on its users and society in general) and product expertise increase transportation. The article explores the effect that transportation has on the ability of consumers to enumerate the advantages and disadvantages of a radically new product and on their ability to provide valuable concept improvement ideas (i.e., ideas that are highly novel, feasible, and beneficial for consumers). A quasi-experiment with 253 participants demonstrates that a story format, product experience with related product categories, and technological reflectiveness increased transportation with regard to radically new products. The empirical research also showed that transportation facilitates the enumeration of the advantages and the disadvantages of a concept, resulting in more valuable concept improvement ideas. These findings suggest that innovation managers should strive to evoke transportation in concept tests for radically new products, as transportation allows consumers to provide more valuable input.
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  • There's More Than One Perspective to Take Into Account for Successful Customer Integration Into Radical New Product Innovation: A Framework and Research Agenda

    Schweitzer, Fiona   Van den Hende, Ellis A.   Hultink, Erik-Jan  

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  • Beyond listening: the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation

    Schweitzer, Fiona   Palmié, Maximilian   Gassmann, Oliver  

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  • Innovation Heroes - Understanding Customers as a Valuable Innovation Resource . By Fiona Schweitzer and Joe Tidd, World Scientific Publishing Europe: London, 2018, ISBN-13: 978-1786345363, hardback, £86, pp. 308.

    Kronthaler, Mag. Martin  

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