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METHOD AND APPARATUS FOR PUSHING SEARCH RESULT OF VARIETY SHOW QUERY

Abstract(summary):

A method and apparatus for pushing a search result of a variety show query, a method and apparatus for searching for and displaying a movie and television show keyword, and a method and apparatus for searching for a game search term. The method for pushing a search result of a variety show query comprises: capturing a variety show UGC search result item from an assigned UGC website, wherein the assigned UGC website comprises a UGC search result item of a big data level (S101); screening out a plurality of variety show keywords from variety show UGC content corresponding to the variety show UGC search result item, and integrating the plurality of variety show keywords, so as to create a variety show keyword list for a variety show query (S102); when receiving a search request for any one variety show keyword in the variety show keyword list, acquiring a high-quality UGC search result item matching the variety show keyword from the variety show UGC search result item (S103); and pushing the high-quality UGC search result item matching the variety show keyword to a search result page in a self-display form (S104). The present invention can recommend, to a user, a high-quality UGC search result item regarding a variety show query, improves the click rate of the user on the search result item, and improves the usage experience of the user on a search engine.


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