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Global M&A: Still the chocolate industry sweetspot?

Author:
Allen, Lawrence  


Journal:
THUNDERBIRD INTERNATIONAL BUSINESS REVIEW


Issue Date:
2019


Abstract(summary):

Like a dividing cell under the microscope, the American snack food market has split apart into two distinct cells, each with its own unique consumer DNA. The two market segments can best be defined as legacy consumers and next-generation consumers. This tectonic shift in the confectionery industry may make global industry-giant mergers more a battle between dinosaurs, lit by meteor light.


Page:
455---456


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