Creat membership Creat membership
Sign in

Forgot password?

Confirm
  • Forgot password?
    Sign Up
  • Confirm
    Sign In
Creat membership Creat membership
Sign in

Forgot password?

Confirm
  • Forgot password?
    Sign Up
  • Confirm
    Sign In
Collection
For ¥0.57 per day, unlimited downloads CREATE MEMBERSHIP Download

toTop

If you have any feedback, Please follow the official account to submit feedback.

Turn on your phone and scan

home > search >

Consumer Perceptions of the Smartcard in Retailing: An Empirical Study

Author:
Liao, Ziqi   Shi, Xinping   Wong, Wing-Keung  


Journal:
Journal of International Consumer Marketing


Issue Date:
2012


Abstract(summary):

This article empirically explores consumer perceptions of the smartcard as e-cash for purchasing goods and services at retail outlets in Hong Kong. We design a multiattribute model to test the hypotheses using the survey data collected from individual consumers. The results show that perceived ease of use, convenience, automatic add-value service, compact design, security, reliability, and merchant support have significant effects on perceived usefulness of the smartcard for micro e-payment. The findings contribute to the literature of consumer behavior with regard to the applications of information technology in retailing, and have implications for implementing emerging technology to enhance retail services in different contexts.


Page:
252-262


VIEW PDF

The preview is over

If you wish to continue, please create your membership or download this.

Create Membership

Similar Literature

Submit Feedback

This function is a member function, members do not limit the number of downloads