The quick response (QR) supply chain system has received a great deal of attention in the recent past because of the advances in many new technologies such as RFID systems and mobile computing. Establishment of supply chain practices, such as collaborative planning, forecasting, and replenishment (CPFR), and vendor managed inventory (VMI) has also contributed to the development of QR in industrial practice. In view of the growing importance of QR, we review a selection of papers in the supply chain management literature that focus on the innovative measures associated with QR. By classifying the literature into three major areas, namely, supply information management, demand information management, and values of information and supporting technologies, we derive insights into the current state of knowledge in each area and identify some associated challenges. We also suggest future research directions. In conclusion, this paper provides useful information in helping academicians and practitioners to effectively design, control, and implement QR programs. (C) 2010 Elsevier B.V. All rights reserved.