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Now showing items 1 - 16 of 49

  • Branding in the era of digital (dis)intermediation

    Gielens, Katrijn   Steenkamp, Jan-Benedict E.M.  

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  • Private-Label Use and Store Loyalty

    Ailawadi, Kusum L.   Pauwels, Koen   Steenkamp, Jan-Benedict E.M.  

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  • Effect of Service Transition Strategies on Firm Value

    Fang, Eric (Er)   Palmatier, Robert W.   Steenkamp, Jan-Benedict E.M.  

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  • Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

    Steenkamp, Jan-Benedict E.M.  

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  • International market segmentation: issues and perspectives

    Steenkamp, Jan-Benedict E.M.   Ter Hofstede, Frenkel  

    With the increasing globalization of the business world, international segmentation becomes an ever more important concept in marketing. The globalization forces now at work push many companies to extend or reorganize their marketing strategies across borders and target international segments of consumers. It is the purpose of this paper to review the international market segmentation literature and to identify its future prospects and threats. We critically assess the current status of international market segmentation research and provide a systematic overview of 25 previous empirical studies with respect to the samples used for segmentation, segmentation bases and methods, geographic configuration of segments, and validation efforts. We discuss a number of conceptual and methodological issues that deserve more attention if international market segmentation is to fulfill its high potential. The conceptual issues include construct equivalence of the segmentation basis used, level of aggregation in the segmentation process, and choice of the segmentation basis. The methodological issues include measure equivalence and sample equivalence of the segmentation basis, segmentation methods employed, and whether national sample sizes should be proportional to population sizes. We describe a case study to illustrate and integrate the various issues and conclude with suggestions for future research to stimulate further advances in the area.
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  • Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

    Steenkamp, Jan-Benedict E.M.   Maydeu-Olivares, Alberto  

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  • On the use of structural equation models for marketing modeling

    Steenkamp, Jan-Benedict E.M.   et. al.  

    We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.
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  • A Meta-Analysis of Satisfaction in Marketing Channel Relationships

    Geyskens, Inge   Steenkamp, Jan-Benedict E.M.   Kumar, Nirmalya  

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  • International Market Segmentation Based on Consumer–Product Relations

    Ter Hofstede, Frenkel   Steenkamp, Jan-Benedict E.M.   Wedel, Michel  

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  • Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

    Steenkamp, Jan-Benedict E.M.   Burgess, Steven M.  

    More than 80%of the world's consumers live in emerging consumer markets and transitional economies (ECMs). A fuller understanding of consumer behavior and further advancement of consumer research as an academic discipline require that the validity of theories and models of consumer behavior developed in a Western cultural context be examined in ECMs as well. In this paper, we examine the measurement invariance and nomological relations involving optimum stimulation level (OSL) in one of Africa's most important ECMs—South Africa. Our research setting presents an especially stringent context for testing consumer behavior theories. Many respondents are challenged by severe economic and educational disadvantages, many have probably never had a job, and some are illiterate. Nevertheless, the results provide evidence on the cross-cultural generalizability of OSL and exploratory consumer behavior theory. We found a high degree of stability in the OSL structure across the three major cultural-ethnic groups in South Africa. Meaningful and theoretically predictable nomological relations are obtained with values, sociodemographics, and exploratory consumer behaviors. Moreover, we find systematic effects of gender, income, and level of education on exploratory consumer behaviors. Suggestions for future research on OSL and for consumer behavior research in general in ECMs are discussed.
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  • Announcement: 2012 Winner of the Jan-Benedict E.M. Steenkamp

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  • Winner of the 2017 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

    Christian Homburg   Mario Pandelaere   Andrew Stephen   Russell S. Winer  

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  • Winner of the 2017 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

    Homburg, Christian   Pandelaere, Mario   Stephen, Andrew   Winer, Russell S.  

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  • A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

    Steenkamp, Jan-Benedict E.M.   de Jong, Martijn G.  

    In this article, the authors introduce attitude toward global products (AGP) and attitude toward local products (ALP) as generalized attitudinal constructs and address the four issues these constructs raise: (1) How are AGP and ALP related to each other? (2) What is the motivational structure underlying AGP and ALP? (3) Is the proposed theory culturally circumscribed, or does it generalize across countries? and (4) What are the managerially relevant implications of these consumer attitudes? To answer these questions, the authors propose and empirically test an integrated structure for AGP and ALP and their antecedents, organized around the powerful motivational concept of values. They test their theory using a unique data set involving 13,000 respondents from 28 countries in the Americas, Asia, and Europe, thus allowing for a global investigation of a global issue. The study findings provide managers with strategic direction on how to market their products in a globalized world.
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  • Announcement: 2012 Winner of the Jan-Benedict E.M. Steenkamp

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  • How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

    Lamey, Lien   Deleersnyder, Barbara   Dekimpe, Marnik G.   Steenkamp, Jan-Benedict E.M.  

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