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The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?
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Branding in the era of digital (dis)intermediation
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Private-Label Use and Store Loyalty
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Effect of Service Transition Strategies on Firm Value
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Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
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International market segmentation: issues and perspectives
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Winner of the 2017 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact
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Announcement: 2012 Winner of the Jan-Benedict E.M. Steenkamp
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A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
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The Jan-Benedict E.M. Steenkamp Award for Long Term Impact
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The Jan-Benedict E.M. Steenkamp Award for Long Term Impact
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2009 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact
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Announcement: 2014 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact
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Announcement: 2013 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact
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Perceptual Mapping Based on Idiosyncratic Sets of Attributes
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Announcement: 2013 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact
Download Collect