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Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

Author:
Steenkamp, Jan-Benedict E.M.   Maydeu-Olivares, Alberto  


Journal:
Journal of Marketing Research


Issue Date:
2015


Abstract(summary):

http://journals.ama.org/doi/10.1509/jmr.13.0592


Page:
287-308


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