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On the use of structural equation models for marketing modeling

Author:
Steenkamp, Jan-Benedict E.M.   et. al.  


Journal:
International Journal of Research in Marketing


Issue Date:
2000


Abstract(summary):

We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.


Page:
195-202


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